With technological sophistication and higher demand from customers for amazing and conflicts free experiences, it is necessary to go beyond punctual analysis.
Objective’s Consulting is prepared to meet different scenarios and help companies identify evolution opportunities for their products and services through user-centered design as strategy.
Design Thinking is a structured process focused on identifying problems and needs through a view shared between stakeholders and their final customer, raised by research, dynamics and workshops. From the user’s perspective, we help companies to define the strategies for their products or services, make up and validate solutions.
Map your audience's pain points and needs through interviews, ethnographic studies and other research techniques to provide a differentiated and effective experience. UX research provides an in-depth study to guide your business decisions towards the innovation of your product or service in an incremental and assertive way directed to the company's strategic goals.
Assess specific business problems, products or services through qualitative, quantitative research and co-creative sessions in order to find the best path to follow, no matter if it is innovating or improving the current solution. Discovery proposes an immersion into the topic, from the combination of executives, analysts, support and users of the product or service's view, it can be applied to several areas as well as to products in order to improve processes and deliverables.
Define solutions or discard ideas quickly with a co-creative dynamic capable of leading a multidisciplinary team throughout the stages of the discovery process. With Design Sprint, a methodology created by Google, our experts help companies validate the effectiveness of specific solutions with low investment to, only in positive cases, pore over their design being sure that the investment will be worth it.
Identify gaps and business opportunities or evolution by product or service analysis. Our team works with usability tests planning and execution, heuristic analysis, journey design and analysis among others, beginning from the assessment of usability, information architecture and user interaction with the system to accessibility.
ImmersionBusiness strategy and needs comprehension with the aim of identifying the necessary activities and creating the best schedule for the client.
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ImmersionBusiness strategy and needs comprehension with the aim of identifying the necessary activities and creating the best schedule for the client.
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Planning A schedule of activities created according to the client's scenario, definition of necessary materials, structure, recruitment of users for interviews, etc.
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Planning A schedule of activities created according to the client's scenario, definition of necessary materials, structure, recruitment of users for interviews, etc.
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ExecutionApplication of research, co-creative dynamics, analysis, prototyping and validation.
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ExecutionApplication of research, co-creative dynamics, analysis, prototyping and validation.
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DocumentationProject closing with the entire process report as well as digital materials produced during the execution sending.
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DocumentationProject closing with the entire process report as well as digital materials produced during the execution sending.
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Products or services conceptualization.
Mastery of the final customer’s pain points and needs.
Definition of product or service roadmap and execution plan for innovation.
Creation of features to meet customer needs.
Ideas prototyping and concepts validation with real users.
Perceptions alignment and collaboration among teams.
Changes in management, representing fast adaptation to different scenarios.
