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Cybersecurity: the importance for the Digital Transformation Process of companies

  • Digital Transformation

With the increasing digitization of business, cybersecurity has become one of the main challenges faced by modern companies. As digital transformation advances, exposure to cyber threats increases, putting not only data privacy and integrity at risk but also the reputation of companies. In this sense, investing in cybersecurity measures has become essential to ensure business continuity and customer trust.

In this article, we will explore the importance of cybersecurity in the digital transformation process of companies and the main measures that can be adopted to protect businesses against cyber threats.

What is Cybersecurity?

Cybersecurity is the set of measures, techniques, and procedures aimed at protecting computer systems, devices, and networks from cyber threats such as viruses, malware, phishing, among others. The goal is to ensure the confidentiality, integrity, and availability of data, as well as user privacy.

In other words, cybersecurity aims to protect digital information against unauthorized access or damage. This ensures the continuity of an organization’s operations. To achieve this, various strategies are used, such as data encryption, user authentication, access control, threat detection, data backup, among others.

Cybersecurity is a critical issue for companies today, as exposure to cyber threats can result in financial losses, loss of customer trust, and damage to the company’s reputation.

How does Cybersecurity work?

Cybersecurity works through various techniques and strategies aimed at protecting digital information. Among the main measures used are data encryption, which involves encoding information so that only authorized recipients can access it, and user authentication, which verifies the identity of those trying to access the systems.

In addition, access control mechanisms are used to limit access to certain information and resources only to authorized users. Threat detection is also important in cybersecurity, being carried out through antivirus programs, firewalls, and other security software that monitor the network and identify possible threats.

Finally, cybersecurity also involves the education and awareness of users, who must be guided to adopt basic security measures, such as keeping passwords secure and up to date, avoiding clicking on suspicious links, and not sharing confidential information with third parties. Thus, cybersecurity works in an integrated way, combining technology and education to protect digital information.

It is important to have a cybersecurity program that involves educating employees about the best security practices. This can be done through the use of automated cybersecurity defense technologies within the existing infrastructure, for example.

A successful program also uses multiple layers of protection for all data access points, including identifying risks, protecting identities and infrastructure, detecting anomalies and events, and analyzing the root cause. After an event, companies should be able to recover, detect what caused the event, and know how to react.

What are the main cyber threats?

Cybersecurity is a crucial issue for companies in today’s digital world, as they are constantly connected to the internet and sharing sensitive information. However, there are several cyber threats that can compromise the security of this business information. In this regard, it is important that companies are aware of the main threats and are prepared to deal with them.


Malware is a type of program designed to cause damage to devices, networks, and systems. It can be used to steal information, gain unauthorized access to systems, damage files and devices, and send spam. It is a malicious software that can infect business systems and steal information or cause damage to devices. The most common types are viruses and Trojans.


This type of attack involves the blocking of access to files or systems of the company, with criminals demanding payment in exchange for the release of access. Ransomware can be extremely harmful to companies, as it can lead to the loss of important data and affect business continuity.


Phishing is a social engineering technique in which criminals impersonate a trusted entity to obtain confidential information such as passwords and banking information. This can be done through fake emails, malicious websites, or text messages.

Man-in-the-middle attack

A man-in-the-middle attack occurs when someone interferes with the transmission of data between two parties by being in the middle of their connection. This increases the security risks involved in transferring any confidential data, such as financial records, for example.

Distributed denial-of-service attacks (DDoS)

Companies also face threats of DDoS (Distributed Denial of Service) attacks, in which criminals use a large amount of network traffic to overwhelm a server or system. This can lead to service interruptions and affect the company’s reputation.

Attacks on IoT devices

With the popularization of IoT (Internet of Things) devices, criminals can access company-connected cameras, thermostats, and other internet-connected devices to obtain information or cause damage.

What are the types of Cybersecurity?

Cybersecurity involves a range of practices and technologies aimed at protecting an organization’s digital information and systems against cyber threats. There are several types of cybersecurity, each with a specific function. Below are some of the main types of cybersecurity:

Network Security

To ensure that computers and connected devices are protected against hackers, IT professionals employ network security measures such as firewalls and network access control. These measures restrict user access to certain digital assets and grant permission to specific assets.

Cloud Security

This type of cybersecurity focuses on protecting an organization’s data and applications stored in the cloud. This can include the use of user authentication, data encryption, and monitoring of cloud activities. This helps organizations comply with privacy regulations and encourages customer trust.

Data Security

Data security uses backup files and encrypted data transfers to ensure operational resilience of applications against possible breaches. This is due to the comprehensive long-term data storage system that developers use to keep their data secure.

Application Security

Software developers create more secure software through secure coding, ensuring that their programs do not have security flaws that can be exploited by outsiders. After development and testing, they need to increase the security of their application to avoid failures caused by external manipulation.

What are the Best Cybersecurity Practices?

A good cybersecurity strategy requires a comprehensive approach that mainly involves three items: processes, people, and technology.

Employees need to be trained on new precautions and security methods that can reduce the risk of damage to devices, networks, or servers. This way, they can avoid possible setbacks that can result in negative outcomes.

IT security teams monitor ongoing vulnerabilities in the organization’s computer infrastructure to develop a robust security framework. They then update this framework regularly to detect new threats.

Organizations need to use cybersecurity tools such as firewalls, antivirus software, and malware detectors, as well as data storage and servers to keep them protected against threats.

Main Cybersecurity Technologies

The main technologies for cybersecurity are:

Zero Trust

To ensure a secure network, cloud services such as AWS and Google Cloud must adhere to the principle of zero trust. This means that by default, no application or user is considered trustworthy, and users must always be authenticated and monitored when accessing the service.

Behavioral Analytics

The IT security team can examine behavioral analytical data to identify abnormal patterns and sudden increases in data transmission. For example, someone in this role may notice unusual file downloads on a specific device.

Intrusion Detection

Modern security systems use data collected from machines and algorithms to find threats that may not be discovered otherwise. These systems can identify cyber attacks and collect a data trail in case of an occurrence. This process is used by the defense mechanism to identify the origin of an incident, where people involved in computer security use intrusion detection systems to discover intruders in their networks.

What are the benefits of Cybersecurity?

Cybersecurity is a critical issue for companies of all sizes. Investing in protective measures can bring several benefits to the company, such as:

Protection of sensitive data

Cybersecurity helps protect the company’s confidential data, such as financial information and personal data of clients and employees, avoiding leaks and fraud.

Cost reduction

The implementation of cybersecurity measures can reduce the risk of cyber-attacks and, consequently, reduce the costs associated with such attacks, such as data loss, damage to the company’s reputation, and business interruption.

Regulatory compliance

Many sectors have specific regulations for data protection, such as the General Data Protection Law (LGPD) in Brazil. The implementation of cybersecurity measures helps companies comply with these regulations and avoid fines and sanctions.

Improvement of reputation

Cybersecurity can help build the company’s reputation as a trustworthy and secure business, increasing the trust of customers and investors.

Strengthening competitiveness

Companies with a strong culture of cybersecurity can stand out from the competition, gaining the preference of customers who value the protection of their data.

To keep your company safe and protect your data, it is essential to invest in Cybersecurity. Adopt the best practices and technological solutions available and ensure the peace of mind of your clients and employees. If you need help or want to learn more about the subject, contact our experts and learn how Objective can help your company!

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