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Following up the digital evolution has demanded from companies in terms of being capable of changing and reinventing themselves with quickness and agility. Products focused on promoting the best experience through the behavioral study of their customers is the key to keep them innovative and competitive in the market.

With a passionate team of designers, who is into challenges and technological innovations through collaborative methodologies, we help companies and design teams think of solutions from the final customers’ perspective for products which provide good usability, consistency in interactions and accessibility.

Solutions to your challenges

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Products and Services Discovery

We study and map users' behavior based on qualitative and quantitative research. We organize and prioritize insights based on business objectives and adding value to the customer in order to make business decisions easier.

Mão desenhando uma interface de aplicativo com lápis
Interface Design

Create innovative and effective systems or applications for your users based on market trends and business objectives compatible with your technological structure. The interfaces designed by our experts use collaborative methodologies, agile prototyping cycles, usability tests, implementation following up and usage measurement.

Usability Analysis

Have a detailed analysis of your product to make your company capable of driving improvements and evolution to your final customer experience. Through qualitative and quantitative methods, usability analysis provides a holistic view of your product which also validates adherence to your company's value proposition.

Homem em frente a um computador digitando e desenhando
Design System

Have scalable interfaces with pre-established interaction patterns to minimize the user learning curve when using your system or application. The design system is a library of styles, components, templates and semantic design patterns that our experts constantly build and evolve in a collaborative and multidisciplinary way to provide fastness for the team who is in charge of the product conception, from the interface design to programming.

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Our methodology

In order to root the culture of design thinking in the company, we adapt our process to each company's reality and product's moment. Our experts have knowledge in UX Research, UX writing, product discovery, information architecture, prototyping, system design, data analysis and usability, with the ability to deal with projects from the strategy point to the design in many market segments and platforms, such as mobile applications, complex software, administration tools and augmented reality interfaces. During the process of user experience and design, we go with a methodology divided in 5 steps:

Discovery

Comprehension of business rules, technological limitations and users' needs.
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Discovery

Comprehension of business rules, technological limitations and users' needs.

Experimentation

Possibilities mapping and solution in low or medium fidelity prototypes simulation until we find the ideal solution to be implemented.
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Experimentation

Possibilities mapping and solution in low or medium fidelity prototypes simulation until we find the ideal solution to be implemented.

Prototyping

Solution in high fidelity simulation, allowing the validation with users and stakeholders.
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Prototyping

Solution in high fidelity simulation, allowing the validation with users and stakeholders.

Validation

Presentation of the solution created for users in usability tests in order to validate its effectiveness and possible changes.
Ilustração de validação

Validation

Presentation of the solution created for users in usability tests in order to validate its effectiveness and possible changes.

Documentation

Prototype closing and creation of complementary documentation with usage scenarios and other relevant information for development.
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Documentation

Prototype closing and creation of complementary documentation with usage scenarios and other relevant information for development.

User Experience and Design Consulting Benefits

Products which meet users’ real needs and business objectives.

Technologically viable proposals that meet the Time to Market;.

Validations and tests with users and stakeholders during the process, providing a final result directed to business reality.

Low operational and development cost.

Conquer and enchant customers through a differentiated experience.

Higher conversion rates and customer’s loyalty.

Increase in the product’s added value, quality guarantee of deliveries by the implementation following up.

How can we create better experiences to your customers?

Colaboradores desenvolvendo projeto em equipe

How can we create better experiences to your customers?

Talk to one of our experts to create or optimize your customers’ experience and product interfaces.